{
  "id": 2143239,
  "title": "Real Madrid remain the world’s most valuable football brand, now worth €2.4 billion",
  "url": "https://urgent.news/2026/08/20/real-madrid-remain-the-worlds-most-valuable-football-brand-now-worth",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-20T13:32:36.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/real-madrid-remain-world-most-133236942.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Real Madrid has retained its position as the world's most valuable football club brand, with its brand value rising 25% to €2.4 billion, according to Brand Finance's Football 50 2026 report. The Spanish giants have maintained their top spot for a third consecutive year, while Barcelona remains their closest competitor, with a brand value increase of 15% to just under €2 billion. Brand Finance attributed Madrid's position to their global reputation, fanbase, ability to attract star players, history, prestige, and association with elite-level football.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}