{
  "id": 2132611,
  "title": "Mercuryo Says Simplified Crypto Purchase Process Lifted Conversion Rate by 75%",
  "url": "https://urgent.news/2026/08/20/mercuryo-says-simplified-crypto-purchase-process-lifted-conversion",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-20T12:38:50.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=156311"
  },
  "original_language": "en",
  "account": "Mercuryo, a global payments infrastructure provider, reported that simplifying its crypto purchase process led to a 75% rise in conversion rates year-on-year in the first half of 2026. This improvement, from 12% in the previous half-year to 21% this year, represents a significant increase of nine percentage points. The company's internal data indicates that reducing the number of steps in their crypto on-ramp process, clarifying navigation, and adapting payment options for various devices and markets contributed to this boost. The success of crypto payments often hinges on a streamlined, user-friendly process that aligns with local practices, as many potential customers abandon transactions due to unfamiliarity or complexity. Mercuryo's analysis underscores that customer drop-offs typically occur before payment submission, highlighting the critical role of the design and structure of the checkout process.",
  "summary": "Global payments infrastructure provider Mercuryo said in London on August 20 that its fiat-to-crypto purchase conversion rate rose by 75% year on year in the first half of 2026 after it simplified the digital token purchasing process. According to the company’s internal data, the overall conversion",
  "key_points": [
    "Mercuryo's simplified crypto purchase process increased conversion rates by 75% year-over-year.",
    "Conversion rate rose from 12% to 21% in the first half of 2026.",
    "Streamlined on-ramp, clarified navigation, and adaptable payment options contributed to the boost."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}