{
  "id": 2130684,
  "title": "Today’s marketing data is too saturated to be oil — it’s uranium",
  "url": "https://urgent.news/2026/08/20/todays-marketing-data-is-too-saturated-to-be-oil-its-uranium",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T12:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/todays-marketing-data-is-too-saturated-to-be-oil-its-uranium/827557/"
  },
  "original_language": "en",
  "account": null,
  "summary": "An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco's Pizza.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}