{
  "id": 2130683,
  "title": "Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation",
  "url": "https://urgent.news/2026/08/20/estee-lauders-jo-malone-turns-to-fortnite-for-first-gaming-activation",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T12:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/estee-lauders-jo-malone-turns-to-fortnite-for-first-gaming-activation/828061/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}