{
  "id": 2130605,
  "title": "Amazon just gave users a valuable upgrade — Alexa+ is now free to use on Fire TV devices as well as Hisense and Panasonic models, and you don’t need Prime",
  "url": "https://urgent.news/2026/08/20/amazon-just-gave-users-a-valuable-upgrade-alexa-is-now-free-to-use-on",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-20T12:07:05.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/televisions/streaming-devices/amazon-just-gave-users-a-valuable-upgrade-alexa-is-now-free-to-use-on-fire-tv-devices-as-well-as-hisense-and-panasonic-models-and-you-dont-need-prime"
  },
  "original_language": "en",
  "account": "Amazon has recently made Alexa+ available free of charge on Fire TV devices, including Fire TV Sticks, Fire TV Cube, Amazon Ember smart TVs, and third-party smart TVs from brands like Hisense and Panasonic. This upgrade is currently available to US users, with potential expansion to other regions in the future. Previously, access to Alexa+ required an Amazon Prime membership, which costs $19.99 per month. However, with this new upgrade, users can enjoy the benefits of Alexa+, which includes finding movie recommendations and integrating with other smart home devices, without needing a Prime membership. Users can ask Alexa+ to compile a list of movies starring their favorite actors or to recommend top-rated shows in a specific genre. Additionally, Alexa+ can control smart home devices, such as dimming lights for a dinner party or locking doors when paired with a smart lock. While Alexa+ on Echo devices still requires a Prime or standalone Alexa+ subscription, Amazon's decision to make Alexa+ free on Fire TV devices is a strategic move to increase its popularity and expose more users to its upgraded capabilities.",
  "summary": "Amazon just made Alexa+ free to use on Fire TV devices, and you don't need a Prime membership.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}