{
  "id": 2113605,
  "title": "Kerala gold jewellery trade bets big on Onam sales",
  "url": "https://urgent.news/2026/08/20/kerala-gold-jewellery-trade-bets-big-on-onam-sales",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-20T10:10:02.000Z",
  "source": {
    "name": "Hindu BusinessLine",
    "slug": "hindu-businessline",
    "url": "https://www.thehindubusinessline.com/markets/commodities/kerala-gold-jewellery-trade-bets-big-on-onam-sales/article71368561.ece"
  },
  "original_language": "en",
  "account": "The gold jewellery trade in Kerala is banking on a prosperous Onam season to boost its business, with industry associations predicting a significant surge in sales value. The Kerala Gold and Silver Merchants Association (KGSMA) anticipates that gold jewellery sales during the 2026 Onam period could surpass ₹10,000 crore, up from the estimated ₹7,000–₹8,000 crore last year. This optimistic outlook is attributed to several factors, including the exchange of old gold for new pieces, a rising preference for lightweight designs, the convergence of the Onam and wedding seasons, and the return of Non-Resident Indians (NRIs) purchasing gold. However, the association warns that high gold prices may lead to consumers buying less gold by weight, despite a potential increase in sales turnover. The onus is now on the government to provide more support to the industry, particularly to small and medium-sized jewellers who are facing rising operational costs and regulatory compliance expenses. The price of 22-carat gold is currently ₹14,600 per gram, according to market reports.",
  "summary": "KGSMA has estimated that gold jewellery sales could cross ₹10,000 crore in value",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}