{
  "id": 2104118,
  "title": "Kalyan Jewellers to go local under FY27 plan",
  "url": "https://urgent.news/2026/08/20/kalyan-jewellers-to-go-local-under-fy27-plan",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T08:27:40.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-bets-on-regional-jewellery-brands-to-take-on-local-jewellers/articleshow/133370740.cms"
  },
  "original_language": "en",
  "account": "Kalyan Jewellers is planning to focus on localisation in its expansion strategy for the fiscal year 2027 (FY27). The company, which has grown from a single showroom in Thrissur to a pan-India and international player, is preparing to launch a regional brand, Akshaya Thanga Maligai (ATM), initially in Tamil Nadu. ATM is targeted at value-conscious customers seeking traditional Tamil designs and will compete with local organised and unorganised jewellers on design and pricing. This shift from Kalyan's earlier strategy of building one national jewellery brand to a multi-brand model will enable the company to cater to different customer segments, price points, and regional preferences.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}