{
  "id": 2102798,
  "title": "Nongshim launches global Shin Ramyun campaign featuring K pop group aespa",
  "url": "https://urgent.news/2026/08/20/nongshim-launches-global-shin-ramyun-campaign-featuring-k-pop-group",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T08:34:33.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/nongshim-launches-global-shin-ramyun-campaign-featuring-k-pop-group-aespa-159097.html"
  },
  "original_language": "en",
  "account": "Seoul, South Korea - Nongshim, the South Korean food company, is set to launch the second phase of its global Shin Ramyun campaign on August 20, 2026. The campaign features global K-pop sensation aespa as the brand's international ambassadors. The campaign aims to introduce Shin Ramyun's signature spicy taste to consumers worldwide and showcase how it can add joy to everyday moments.\n\nThe second campaign video features aespa enjoying Shin Ramyun in various everyday settings, including cooking, shopping, traveling, and spending time together. The video opens with aespa saying, \"To us, spicy is happiness,\" highlighting the campaign's core message of \"Spicy Happiness.\" Through a series of 15 videos, including main campaign videos and 14 digital shorts, Nongshim will introduce the product to diverse global audiences. The campaign will first roll out in key markets in North America, Asia, and Europe before expanding to other regions.",
  "summary": "Food manufacturer Nongshim launched its second global Shin Ramyun promotional campaign on 20 August 2026 featuring South Korean pop group aespa in commercial media releases",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}