{
  "id": 2077006,
  "title": "Infidigit Just Won Agency of the Year Twice! Here's Why.",
  "url": "https://urgent.news/2026/08/20/infidigit-just-won-agency-of-the-year-twice-heres-why",
  "topic": "world",
  "section": "World",
  "published": "2026-08-20T05:09:44.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/brand-focus/infidigit-just-won-agency-of-the-year-twice-heres-why"
  },
  "original_language": "en",
  "account": "Infidigit, a Mumbai-based AI-powered digital growth agency, has been awarded Agency of the Year twice in the same year, marking a significant milestone for the company. Across two prestigious award programs, the Digital Dragon Awards 2026 and the mCube Awards 2026, Infidigit secured 15 category wins, showcasing its expertise in delivering measurable business outcomes for enterprise brands.\n\nThe company's success stems from its ability to adapt to the evolving digital landscape. While ranking on Google used to be a primary goal, AI-generated answers now pose a new challenge. Infidigit addresses this by focusing on optimizing for AI platforms, which has led to impressive results. For example, their work on Flipkart Seller Hub delivered 14 times more sessions from AI platforms and 1.24 times more organic sessions. Similarly, their strategy for Dun & Bradstreet India repositioned the company's blog as a topical authority engine, resulting in 9 times more non-brand clicks and 4 times more organic sessions over 18 months.\n\nThe company's diverse portfolio includes campaigns for a range of brands across various sectors. For Babyshop, entering the Indian market with a new domain in a highly competitive category, Infidigit's technical SEO and non-brand content work led to an astonishing 89% increase in organic revenue, 122% more transactions, and an 88% reduction in cost per click within just four months. This highlights the company's ability to create growth systems that go beyond traditional rankings and deliver tangible business results.",
  "summary": null,
  "key_points": [
    "Infidigit won Agency of the Year twice in 2026.",
    "Company focused on AI platform optimization.",
    "Babyshop campaign boosted organic revenue by 89%."
  ],
  "editors_take": "Infidigit's double win of Agency of the Year awards signals its emergence as a leader in delivering business outcomes for enterprise brands through AI-powered digital growth strategies.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}