{
  "id": 2073065,
  "title": "'Middle seat gets the armrests': Lufthansa goes viral with witty travel etiquette slogan collection",
  "url": "https://urgent.news/2026/08/20/middle-seat-gets-the-armrests-lufthansa-goes-viral-with-witty-travel-2073065",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-20T04:43:13.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/travel/2026/08/20/middle-seat-gets-the-armrests-lufthansa-goes-viral-with-witty-travel-etiquette-slogan-collection/"
  },
  "original_language": "en",
  "account": "Lufthansa has captured the attention of the internet with its witty collection of travel etiquette slogans. The apparel line includes items such as a tote bag that says \"Text your mom after landing\" and a T-shirt that reminds passengers \"It's OK to clap when the plane lands.\" The collection, which is not currently for sale, highlights what the airline refers to as the \"unwritten laws of flying.\" These rules are playfully immortalized on hats, bags, and sweaters. One of the more controversial slogans on a sweatshirt reads \"Middle seat gets the armrests,\" sparking debate about fairness on flights. This phrase perfectly captures the ongoing struggle for armrest ownership in the window-seat aisle-seat dynamic. While Lufthansa's campaign is certainly entertaining, it is not the first airline to adopt a humorous approach to airline etiquette. Emirates, for example, is known for its April Fool's Day pranks, including a proposed 380-story luxury residential tower and a wedding service in the sky. The airline has also repurposed retired A380 aircraft into furniture and memorabilia. Other airlines like KLM and British Airways have also used on-board instruction videos to share travel tips and witty safety briefings.",
  "summary": "German airline Lufthansa has gone viral thanks to an apparel collection, featuring a series of tongue-in-cheek airline etiquette slogans. From a “Text your mom after landing” tote bag to a T-shirt reminding passengers “It’s OK to clap when the plane lands”, the Travel Etiquette collection is winning over fans online. The collection is currently not for sale. However, the airline is running a…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The National Business",
        "title": "'Middle seat gets the armrests': Lufthansa goes viral with witty travel etiquette slogan collection",
        "url": "https://urgent.news/2026/08/20/middle-seat-gets-the-armrests-lufthansa-goes-viral-with-witty-travel",
        "published": "2026-08-20T04:43:13.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}