{
  "id": 2061063,
  "title": "Mom's Touch lands big in Singapore as opening sales more than double",
  "url": "https://urgent.news/2026/08/20/moms-touch-lands-big-in-singapore-as-opening-sales-more-than-double",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T03:02:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260820/moms-touch-lands-big-in-singapore-as-opening-sales-more-than-double"
  },
  "original_language": "en",
  "account": "Mom’s Touch, a Korean burger and chicken chain, reported Thursday that its flagship store in Singapore has surpassed its sales targets by more than double since opening. The store, situated on South Bridge Road in the Central Business District, debuted on Friday and welcomed over 200 customers on its opening day. This success is attributed to a master franchise agreement between Mom’s Touch and FairPrice Group, Singapore's largest retailer, which oversees supermarkets, food outlets, convenience stores, and pharmacies.\n\nDespite having a limited seating capacity of 90, the store has continued to exceed its daily sales goals for the past five days, with queues forming before the doors even open. To cater to local dietary preferences and halal requirements, Mom’s Touch invested over two years in refining their ingredients, sauces, and supply chain processes. They managed to maintain the quality of their signature dishes, such as the Thigh Burger, which remains consistent with their Korean counterparts.\n\nThe Singaporean menu features specially crafted items to suit local tastes, including a spicy pepper-sauce burger, a fish fillet burger, and other creations tailored for the market.",
  "summary": "Korean burger and chicken chain Mom’s Touch said Thursday that its flagship Singapore store has generated more than double its target sales since launching, fueled by an opening-day crowd of over 200 diners. The store opened last Friday on South Bridge Road in Singapore's Central Business District. It is the first store under a master franchise partnership between Mom's Touch and FairPrice Group,…",
  "key_points": [
    "Mom's Touch Korean burger chain opens flagship store in Singapore.",
    "Store exceeds sales targets by over double since opening.",
    "FairPrice Group master franchise drives Singapore success."
  ],
  "editors_take": "The successful Singapore debut of Mom's Touch, facilitated by a partnership with FairPrice Group, indicates that adaptive menu offerings and investment in local preferences can drive strong sales for international food chains.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Mom's Touch lands big in Singapore as opening sales more than double",
        "url": "https://urgent.news/2026/08/20/moms-touch-lands-big-in-singapore-as-opening-sales-more-than-double-2066346",
        "published": "2026-08-20T04:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}