{
  "id": 2057247,
  "title": "Why Chinese film-goers are flocking to a movie they hate",
  "url": "https://urgent.news/2026/08/20/why-chinese-film-goers-are-flocking-to-a-movie-they-hate-2057247",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-20T01:30:07.000Z",
  "source": {
    "name": "Reuters Business via SCMP",
    "slug": "reuters-business-via-scmp",
    "url": "https://www.scmp.com/opinion/china-opinion/article/3364373/why-chinese-film-goers-are-flocking-movie-they-hate"
  },
  "original_language": "en",
  "account": null,
  "summary": "This past week, another unlikely film went viral in Chinese cinemas. On its August 5 debut, the animated film Niu Lai, or The Arrival of the Ox, only earned 3,420 yuan (US$507) at the box office. About 10 days later, it suddenly saw a spike in viewers and generated six figures of revenue. On Saturday, its box office climbed to 717,000 yuan and reached more than 11 million yuan on Monday. Its…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "South China Morning Post",
        "title": "Why Chinese film-goers are flocking to a movie they hate",
        "url": "https://urgent.news/2026/08/20/why-chinese-film-goers-are-flocking-to-a-movie-they-hate",
        "published": "2026-08-20T01:30:07.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}