{
  "id": 2054858,
  "title": "Baby-Focused Quick Commerce Startup Peeko Nets $7 Mn To Double Dark Store Count",
  "url": "https://urgent.news/2026/08/20/baby-focused-quick-commerce-startup-peeko-nets-7-mn-to-double-dark",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T00:27:54.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/baby-focused-quick-commerce-startup-peeko-nets-7-mn-to-double-dark-store-count/"
  },
  "original_language": "en",
  "account": "Babycare-focused quick commerce startup Peeko has secured $7 million in Series A funding led by Chiratae Ventures, bringing its total funding to around ₹95 crore. The investment will be used to expand Peeko's operations in Bengaluru, enhance its product range, and improve its technology infrastructure. Peeko currently employs about 60 people and aims to hire additional staff to support its growth.\n\nFounded by former Leap Finance executives Chetan Sharma, Abhijit Gairola, and ex-OYO Vivek Khetan, Peeko operates a vertical quick commerce platform that delivers baby care products within an hour. The startup's product portfolio comprises kids' apparel, toys, shoes, accessories, hard goods, diapers, wipes, personal care products, and baby food. With around 30,000 SKUs across three dark stores in Bengaluru, Peeko plans to add three more stores by the end of the year to cover the entire city.\n\nPeeko addresses a significant challenge for new parents who often need to physically verify the touch and feel of baby products before purchasing them online. The startup allows customers to place orders through its app, and a rider delivers the products to their doorstep, allowing the customer to inspect them before deciding whether to keep or return the items. This \"touch and feel\" option significantly improves customer retention, as most parents utilize this feature during their first transaction.\n\nWith this funding, Peeko plans to position itself not only as a quick commerce platform but also as a comprehensive parenting partner for new-age parents. The startup will explore AI-driven solutions to guide parents in making informed purchasing decisions and provide ongoing support throughout their parenting journey. As India's baby products market and the broader quick commerce sector continue to expand rapidly, Peeko is well-positioned to capitalize on these trends and meet the evolving needs of modern parents.",
  "summary": "Babycare-focused quick commerce startup Peeko has raised $7 Mn (₹67.4 Cr) in its Series A funding round led by Chiratae…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}