{
  "id": 2051558,
  "title": "Building passion into enterprise",
  "url": "https://urgent.news/2026/08/20/building-passion-into-enterprise",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T01:17:55.000Z",
  "source": {
    "name": "Winnipeg Free Press",
    "slug": "winnipeg-free-press",
    "url": "https://www.winnipegfreepress.com/business/2026/08/19/building-passion-into-enterprise"
  },
  "original_language": "en",
  "account": "A new brick-and-mortar store in Winnipeg has opened its doors to Lego enthusiasts, fulfilling a passion shared by its founders, Ashton Romaniuk and Madison Froome. Located at 955 Milt Stegall Dr., the store, called Romo's Bricks, specializes in pre-owned Lego sets, minifigures, and other Lego-related products. The couple, both 23 years old, spent $50,000 on four large Lego collections to stock the store, which now boasts $250,000 worth of inventory.\n\nThe store caters to a wide range of ages, with customers ranging from three to 90 years old. It features various sections, including a \"pick a brick\" area, a Lego coloring table, and a wall display made up of 30 white base plates and bricks for customers to create their own designs. Two display cases hold around 5,000 minifigures, some of which were manufactured in limited quantities and now hold significant value due to their rarity.\n\nAshton Romaniuk started building Lego sets at the age of four, using it as a means to relax after being diagnosed with ADHD. His girlfriend, Madison Froome, discovered Lego when she began dating Romaniuk four years ago. Together, they opened Romo's Bricks in a 1,500 square foot space provided by the owner of a nearby sports cards shop. The couple sees value in having a physical storefront, as it allows them to build relationships with customers and offer a unique in-person experience that cannot be replicated online.",
  "summary": "There’s no mortar in sight but there are certainly thousands of bricks at a new brick-and-mortar store in Winnipeg catering to Lego enthusiasts. Ashton Romaniuk and Madison Froome opened Romo’s […]",
  "key_points": [
    "Romo's Bricks, Winnipeg store, opened for Lego enthusiasts",
    "Founders Ashton Romaniuk and Madison Froome, 23, invested $50k",
    "Store features pick a brick area, coloring table, 30 base plates"
  ],
  "editors_take": "The new Lego store in Winnipeg enables enthusiasts of all ages to connect over a shared passion, offering a unique hands-on experience that fosters community and personal relationships with the owners.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}