{
  "id": 2041617,
  "title": "Inside Tennessee’s NIL ‘carwash’ day, a multimedia smorgasbord to help athletes cash in",
  "url": "https://urgent.news/2026/08/19/inside-tennessees-nil-carwash-day-a-multimedia-smorgasbord-to-help-2041617",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-19T23:53:02.000Z",
  "source": {
    "name": "Associated Press",
    "slug": "associated-press",
    "url": "https://apnews.com/article/ncaa-nil-tennessee-five-years-b3a70966151585c084e635770cd8aa20"
  },
  "original_language": "en",
  "account": "The University of Tennessee hosted a behind-the-scenes NIL media \"carwash\" day for athletes in late July, allowing 29 brands to work with 50 football players. Learfield Studios, a multimedia sponsorships company, provided cameras, microphones, and a variety of props for the event.\n\nPlayers moved from photo shoots on the practice field to curtained recording rooms for game-day content. On site, the Vol Network interviewed players for broadcasts, while a nearby Peyton Manning room hosted promotions for brands like Uber Eats, Pilot, and Food City.\n\nThe setup made it simple for athletes to earn money from commercials and ads, with official uniforms blessing these activities. Learfield's multimedia approach has transformed the way athletes monetize their name, image, and likeness in a vastly different landscape from just five years ago.",
  "summary": "KNOXVILLE, Tenn. (AP) — The cost of getting a spot on a Vol Network radio broadcast back in…",
  "key_points": [
    "University of Tennessee hosts NIL media carwash day for 29 brands and 50 football players",
    "Learfield Studios provides multimedia equipment and recording facilities",
    "Players earn money from commercials and ads using official uniforms"
  ],
  "editors_take": "The University of Tennessee's NIL media day enables athletes to easily profit from commercials and ads, indicating a shift in how athletes monetize their name, image, and likeness.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}