{
  "id": 2022743,
  "title": "Why are fans boycotting Neutrogena after Hayden Panettiere’s death?",
  "url": "https://urgent.news/2026/08/19/why-are-fans-boycotting-neutrogena-after-hayden-panettieres-death",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-19T21:30:23.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/life/hayden-panettiere-neutrogena-boycott"
  },
  "original_language": "en",
  "account": "Since the tragic death of actress Hayden Panettiere on August 16, fans have been revisiting her life online, remembering her childhood roles, her fame on the show Heroes, and her candid discussions about addiction, motherhood, and postpartum depression. One particularly recent allegation surfacing from Panettiere's final months has drawn strong outrage. While promoting her upcoming memoir, \"This Is Me: A Reckoning,\" Panettiere claimed that Neutrogena attempted to end its long-standing partnership with her following her public disclosure of experiencing postpartum depression. Though her representative reportedly stepped in to prevent an immediate termination, Panettiere's contract was not renewed the following year.\n\nThis news has sparked a wave of outrage among fans, who are now calling for a boycott of Neutrogena. A Reddit post targeting the brand has garnered over 7,000 upvotes and hundreds of comments, while many other social media platforms, including X and TikTok, are flooded with accusations that Neutrogena is punishing Panettiere for being open about her mental health. Neutrogena's social media accounts are also being inundated with comments from people promising to stop purchasing their products.\n\nHayden Panettiere began working with Neutrogena in the mid-2000s, becoming closely associated with the brand's cleansers and acne products. However, in September 2015, just a year after the birth of her daughter Kaya, Panettiere discussed her own struggles with postpartum depression during an interview on Live with Kelly and Michael. She described the condition as painful and frightening, emphasizing the need for women to receive support. Although she hadn't planned to discuss her mental health during the interview, Panettiere said that her comments eventually led to fears that her relationship with Neutrogena might be jeopardized.\n\nIn a May appearance on Jay Shetty's On Purpose podcast, Panettiere revealed that she received a call informing her that the company intended to fire her for violating a morals clause in her contract. She recalled feeling shocked that this was the last thing they would fire her for, stating, \"Of all the things that they would fire me over, this was the last thing I thought they would fire me over.\" Her representative tried to intervene, preventing Neutrogena from immediately ending the agreement, but Panettiere acknowledged that the relationship was effectively over. Moreover, she expressed her disappointment with how quietly the partnership ended, noting that she had received no goodbye or acknowledgment from the people she had worked with at the company.\n\nPanettiere reiterated these allegations in her memoir and a May interview with The Hollywood Reporter, hoping that other companies would learn from her experience and be more cautious in how they handle situations involving mental health. Neutrogena has not commented on Panettiere's claims or offered any explanation for the termination of their partnership with the actress. Consequently, the anger surrounding the situation has extended beyond social media posts and videos, with many fans now urging a boycott of Neutrogena in response to the alleged mistreatment of Panettiere.",
  "summary": "Hayden Panettiere said Neutrogena tried to drop her after she discussed postpartum depression. Now fans want a boycott.",
  "key_points": [
    "Hayden Panettiere revealed Neutrogena ended partnership post postpartum depression disclosure.",
    "Fans outraged, calling for Neutrogena boycott on Reddit, X, TikTok.",
    "Neutrogena silent on claims, Panettiere urges other companies to learn from situation."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}