{
  "id": 2021516,
  "title": "Jason Kelce promotes mailing pee to data centers, Liquid Death",
  "url": "https://urgent.news/2026/08/19/jason-kelce-promotes-mailing-pee-to-data-centers-liquid-death",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-19T14:35:59.000Z",
  "source": {
    "name": "The A.V. Club",
    "slug": "the-a-v-club",
    "url": "https://www.avclub.com/jason-kelce-liquid-death-data-center"
  },
  "original_language": "en",
  "account": "A peculiar marketing campaign by Liquid Death and Garage Beer has taken an unconventional approach to promote their products. Former Philadelphia Eagle and current podcaster Jason Kelce, brother-in-law to Taylor Swift, takes the lead in the promotional video. The ad features a catchy, \"We Are The World\"-style song urging consumers to drink their beer and pee to help cool down AI data centers across the nation. Kelce begins the commercial by pointing out that these data centers waste millions of gallons of water, and encourages individuals to send their own pee to aid in cooling them down.\n\nThe ad features a diverse group of people, including skaters, the elderly, and a juggalo, all carrying jars of their urine. The jars symbolize varying levels of hydration, likely intended to showcase the campaign's message. The promotional song even includes lyrics like \"let’s pee on computers together,\" which highlights the absurdity and humor behind this unconventional marketing strategy. The purpose of this advertisement is to convince viewers to purchase Liquid Death or Garage Beer, the brands owned by Kelce and his brother Travis.\n\nInterestingly, this marketing tactic reflects the growing public opposition to the construction of new data centers. A recent Gallup survey found that seven out of ten Americans are opposed to new data centers being built in their communities. Consequently, several states have begun passing legislation to prevent such developments. While passing legislation might be more effective in addressing the issue, the creative marketing strategy has undoubtedly garnered significant attention.\n\nHowever, it's worth noting that the choice of beverage for this campaign raises eyebrows. Wine, often associated with an elevated social status, would have been a more popular choice for contacting representatives and advocating for policy changes. In this case, the campaign underscores the popularity of Liquid Death and Garage Beer rather than advocating for a specific political action. Ultimately, the ad demonstrates the power of innovative marketing in capturing consumer attention and generating buzz around a brand.",
  "summary": "A new commercial from the former athlete and current podcaster takes something of a stand against the wildly unpopular AI data centers popping up around the country.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Tom's Hardware",
        "title": "Jason Kelce-led marketing campaign asks beer drinkers to send their pee to AI data centers — Liquid Death and Garage Beer skit claims 'AI data centers waste millions of gallons of water'",
        "url": "https://urgent.news/2026/08/19/jason-kelce-led-marketing-campaign-asks-beer-drinkers-to-send-their",
        "published": "2026-08-19T11:55:24.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}