{
  "id": 2019965,
  "title": "Opinion: The ‘Target Run’ Is Making a Comeback",
  "url": "https://urgent.news/2026/08/19/opinion-the-target-run-is-making-a-comeback",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T21:11:09.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/opinions/retail/opinion-the-target-run-is-making-a-comeback/"
  },
  "original_language": "en",
  "account": "The \"Target Run\" seems to be on the rise once again, according to new insights from the fashion industry experts. The comeback will require more than just nostalgia to boost sales for the big box retailer. They are currently grappling with backlash from pulling back on diversity initiatives, which may have alienated some shoppers. The company's setbacks are well-documented, and we will delve into the specifics of their current situation, focusing on the beauty and wellness sectors.\n\nIn fresh developments, Soraya Benchikh has been appointed as the new chief financial officer, stepping in to replace Laurent Mercier. The appointment comes at a time when new CEO Michael Fiddelke's turnaround initiatives seem to be yielding positive results, as reported by Bloomberg's Andrea Felsted. However, the fashion business landscape is evolving, and the way we perceive success within the industry is changing.\n\nUS Editor Diana Pearl joins Sheena Butler-Young on The Debrief to shed light on a significant shift in the fashion world. The number at the top of a creator's profile, previously an indicator of success for brands, is no longer as meaningful as it once was. This change has prompted a reevaluation of how brands should approach their partnerships with creators in the digital age.",
  "summary": "New CEO Michael Fiddelke’s turnaround initiatives seem to be paying off, writes Bloomberg’s Andrea Felsted.",
  "key_points": [
    "Target Run experiencing resurgence in fashion industry",
    "Soraya Benchikh named new CFO, amid CEO Michael Fiddelke's turnaround efforts",
    "Creator success metrics evolve, reevaluating brand partnerships"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}