{
  "id": 20185952,
  "title": "The typical homebuyer in 2026 is older, richer, and loves the suburbs",
  "url": "https://urgent.news/2026/11/15/the-typical-homebuyer-in-2026-is-older-richer-and-loves-the-suburbs",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-15T14:36:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/average-homebuyer-2026-nar-report-richer-suburbs"
  },
  "original_language": "en",
  "account": "In 2026, the typical homebuyer is older, better educated, and prefers to live in the suburbs according to the National Association of Realtors (NAR). The median age of homebuyers has dropped slightly to 58, up from 59 the previous year. The typical homebuyer is a married individual with a household income of $120,000, which is significantly higher than the national median. Most homebuyers have at least one college degree, with 30% holding a bachelor's degree. 63% of homebuyers are married couples, with repeat buyers accounting for 78% of all home purchases. The typical homebuyer is in the age range of 65 to 74, making up 26% of all homebuyers.",
  "summary": "A report from the National Association of Realtors shows that the typical homebuyer is getting older and wealthier.",
  "key_points": [
    "Median age of homebuyers drops to 58 in 2026",
    "Typical homebuyer is married with $120k income",
    "26% of buyers are aged 65 to 74"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}