{
  "id": 20173136,
  "title": "Lagos denies N700m billboard fee, says highest advert costs N10m monthly",
  "url": "https://urgent.news/2026/11/15/lagos-denies-n700m-billboard-fee-says-highest-advert-costs-n10m",
  "topic": "world",
  "section": "World",
  "published": "2026-11-15T12:48:51.000Z",
  "source": {
    "name": "Punch Nigeria",
    "slug": "punch-nigeria",
    "url": "https://punchng.com/lagos-denies-n700m-billboard-fee-says-highest-advert-costs-n10m-monthly/"
  },
  "original_language": "en",
  "account": "The Lagos State Government has debunked claims that it raised billboard permit fees to N700 million, stating the allegation is false and that the cost of the most expensive advertisement in the state is around N10 million monthly. The government explained that billboards are owned and managed by private operators, while the Lagos State Signage and Advertisement Agency (LASAA) only regulates outdoor advertising and does not set commercial rates. LASAA Commissioner Gbenga Omotoso emphasized that the agency regulates billboard owners, not their commercial rates, characterizing the claim as \"fake news.\" The claim allegedly explained the absence of National Democratic Congress (NDC) campaign materials on Lagos roads, but Omotoso dismissed it, stating that the party was relying more on grassroots efforts. The government requires outdoor advertising practitioners to obtain a permit, register with ARCON, and adhere to safety and environmental standards. LASAA recently conducted a public sensitization exercise on election campaign advertising guidelines to ensure compliance.",
  "summary": "The Lagos State Government has denied claims it increased billboard permit fees to N700m, stating the most expensive advert costs about N10m monthly. Read More: https://punchng.com/lagos-denies-n700m-billboard-fee-says-highest-advert-costs-n10m-monthly/",
  "key_points": [
    "Lagos State Government denies N700m billboard fee allegation as false.",
    "Most expensive advertisement in Lagos costs around N10 million monthly.",
    "LASAA regulates billboard owners, not commercial rates."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Daily Post Nigeria",
        "title": "Lagos Govt denies increasing billboard permit fees to N700m",
        "url": "https://urgent.news/2026/11/15/lagos-govt-denies-increasing-billboard-permit-fees-to-n700m",
        "published": "2026-11-15T12:39:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}