{
  "id": 20160003,
  "title": "Before the iPhone, Casio built the future of photography and the craze for selfies… then the future came and killed its cameras",
  "url": "https://urgent.news/2026/11/15/before-the-iphone-casio-built-the-future-of-photography-and-the-craze",
  "topic": "world",
  "section": "World",
  "published": "2026-11-15T10:10:00.000Z",
  "source": {
    "name": "Digital Camera World",
    "slug": "digital-camera-world",
    "url": "https://www.digitalcameraworld.com/cameras/digital-cameras/before-the-iphone-casio-built-the-future-of-photography-and-the-craze-for-selfies-then-the-future-came-and-killed-its-cameras"
  },
  "original_language": "en",
  "account": "Casio, founded in 1946, was not initially a camera company. It began with the \"Yubiwa pipe,\" a cigarette ring, and later produced calculators, pocket calculators, and digital watches. The company's expertise in low-power integrated circuits, LCD displays, keyboards, and miniature electronics laid the groundwork for digital cameras. Casio's first electronic still-video camera, the VS-101, was showcased in 1988 but failed commercially. However, the breakthrough came in 1995 with the release of the Casio QV-10, the world's first consumer digital camera with a rear LCD. Casio sold around 200,000 QV-10s in the first year. In 2002, the Exilim line was introduced, featuring ultra-thin and stylish cameras. The Casio EX-TR100, or \"Tryx,\" released in 2011, gained popularity due to its unique rotating screen and frame, which encouraged self-portraits. The camera became particularly successful in Asia and was nicknamed the \"goddess selfie device.\" Despite its innovation and success, Casio's camera business lost around ¥500 million in 2017, leading to the discontinuation of cameras in 2018 as smartphone cameras had surpassed them.",
  "summary": "The forgotten giant of early digicams, Casio sold 70 million cameras before they disappeared forever",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}