{
  "id": 20068985,
  "title": "Quote of the day by Slack co-founder Stewart Butterfield: 'What we are selling is not the software product… it's organizational transformation\"",
  "url": "https://urgent.news/2026/11/14/quote-of-the-day-by-slack-co-founder-stewart-butterfield-what-we-are",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-14T23:00:00.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/pro/quote-of-the-day-by-slack-co-founder-stewart-butterfield-what-we-are-selling-is-not-the-software-product-what-were-selling-is-organizational-transformation-a-manifesto-for-workplace-evolution"
  },
  "original_language": "en",
  "account": "Slack co-founder and former CEO, Stewart Butterfield, reflected on what his company was really selling in an internal memo, which later became public. He emphasized that the true value lay not in the software product itself, but in the organizational transformation it facilitated. By presenting Slack as a means to overhaul the way businesses operated, he underscored the benefits of reduced information overload, diminished stress, and enhanced efficiency through streamlined access to corporate archives. The software aimed to alleviate the tedious task of manually searching through vast amounts of data, a challenge that was previously time-consuming and laborious. Even after a staggering $28 billion acquisition by Salesforce, Slack has retained its unique identity and continued to innovate. Its latest enhancements include the ability to integrate with external applications, advanced AI-driven code execution, and the deployment of AI bots within communication channels to facilitate a more cohesive organizational structure.",
  "summary": "Slack is one of the leading lights in the move to more collaborative and interactive digital workspaces",
  "key_points": [
    "Slack co-founder Stewart Butterfield says they sell organizational transformation, not software.",
    "Software aims to reduce information overload and stress in businesses.",
    "Post-acquisition, Slack innovates with AI features and external app integration."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}