{
  "id": 2005969,
  "title": "Nielsen is leaning more on wearables to hear what people are watching",
  "url": "https://urgent.news/2026/08/19/nielsen-is-leaning-more-on-wearables-to-hear-what-people-are-watching",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-19T19:53:09.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/entertainment/982358/nielsen-ratings-ppm-smart-watch-cowatching-big-data"
  },
  "original_language": "en",
  "account": null,
  "summary": "In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced \"a number of key enhancements\" that are being added to its data capturing process ahead of the upcoming fall […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}