{
  "id": 20018591,
  "title": "Indians ditch gold for gemstones as sales jump 40%; stones cost Rs 5 lakh",
  "url": "https://urgent.news/2026/11/14/indians-ditch-gold-for-gemstones-as-sales-jump-40-stones-cost-rs-5",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-14T17:30:00.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/business/india-business/indians-look-beyond-gold-and-diamonds-as-coloured-gemstone-sales-surge-40-rare-paraiba-tourmalines-cost-rs-5-lakh-per-carat-and-bespoke-jewellery-starts-at-rs-7-lakh/articleshow/135834228.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "The growing preference for premium coloured gemstones as against gold is also translating into higher prices. Paraiba tourmalines, among the rarest gemstones, sell for around Rs 5 lakh per carat in India. Demand for these stones is particularly strong among high-net-worth buyers in Mumbai, followed by customers in Delhi and South India.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}