{
  "id": 1999787,
  "title": "Bad news for Jason Kelce: Postal Service rules say you shouldn't mail pee to data centers",
  "url": "https://urgent.news/2026/08/19/bad-news-for-jason-kelce-postal-service-rules-say-you-shouldnt-mail",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T19:07:12.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/postal-service-rules-pee-data-centers-jason-kelce-2026-8"
  },
  "original_language": "en",
  "account": "A recently viral advertisement by Jason Kelce, co-owner of Garage Beer, has caused a stir by suggesting individuals mail their urine to data centers as a means of combating their water usage. The advertisement, which features the canned water brand Liquid Death, portrays Kelce next to a toilet, revealing a jar of dark yellowish liquid. He then performs a song with lyrics encouraging people to \"pee on computers together.\" However, USPS rules state that most people are not permitted to mail their urine, as it only applies to specific routine tests. The ad's description reads, \"Mailing your pee to AI data centers has never been easier with these limited edition resealable jars,\" which is not accurate according to USPS regulations.",
  "summary": "Former NFL-er Jason Kelce starred in a viral ad that joked about sending urine to data centers. USPS rules say you probably shouldn't do that.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Business Insider",
        "title": "Bashing AI data centers makes its way into brand marketing with new Jason Kelce ad",
        "url": "https://urgent.news/2026/08/18/bashing-ai-data-centers-makes-its-way-into-brand-marketing-with-new",
        "published": "2026-08-18T23:21:04.000Z"
      },
      {
        "outlet": "Inc.",
        "title": "Liquid Death Just Sold Out of $18 ‘Pee Jars’ to Troll AI Data Centers Thanks to Jason Kelce",
        "url": "https://urgent.news/2026/08/19/liquid-death-just-sold-out-of-18-pee-jars-to-troll-ai-data-centers",
        "published": "2026-08-19T18:36:54.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}