{
  "id": 19952689,
  "title": "Tourism: Strengthening its own brands - With this strategy, Tui is fighting for its customers",
  "url": "https://urgent.news/2026/11/14/touristik-starkung-der-eigenen-marken-mit-dieser-strategie-kampft-tui",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-14T08:57:48.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/dienstleister/touristik-mit-dieser-strategie-kaempft-tui-um-seine-kunden/100266709.html"
  },
  "original_language": "de",
  "account": "Tui, Europe's largest travel company, is under pressure as travelers increasingly use online platforms like Check24 and Holidaycheck to plan and book their trips. To counter this, Tui has appointed Benjamin Jacobi, formerly CEO of Tui Germany, to market its hotels and resorts globally. The company's strategy is to focus on selling its own products, including hotel brands like Robinson and Tui Blue, through its own distribution channels, such as websites, apps, and travel agencies. Tui's financial performance is also under pressure, with an expected operating profit of 1.1-1.3 billion euros for 2026, down from 1.4 billion euros in 2025.",
  "summary": "Competition from online platforms and artificial intelligence - the high-margin in-house distribution of Europe's largest travel group is under pressure. Management is accelerating the restructuring.",
  "key_points": [
    "Tui, Europe's largest travel group, strengthens its own brands to retain customers",
    "Benjamin Jacobi leads marketing for Tui's hotels and resorts",
    "Company plans to sell more of its own products like hotels and cruise ships"
  ],
  "editors_take": "Prioritizing proprietary hotels and cruises allows the travel giant to protect its margins against the rising pressure of automated trip planning and aggressive cashback offers from digital competitors.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}