{
  "id": 19932576,
  "title": "Mustapha: Agro Madani sales expand market access for agricultural and agro-food produce",
  "url": "https://urgent.news/2026/11/14/mustapha-agro-madani-sales-expand-market-access-for-agricultural-and",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-14T06:25:05.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/news/regional/2026/11/1577419/mustapha-agro-madani-sales-expand-market-access-agricultural-and-agro"
  },
  "original_language": "en",
  "account": "KOTA KINABALU: The Agro Madani Sales Programme is expanding market access for agricultural and agro-food produce by connecting farmers, livestock breeders, and fishermen directly with consumers, eliminating middlemen. This initiative, led by the Ministry of Agriculture and Food Security under Prime Minister Datuk Mustapha Sakmud, also makes these products more affordable for consumers. The government is increasing its budget for the Rahmah Sales, Madani Agro Sales, and related programs in the coming year to continue lowering the cost of living for the B40 (lower-income) group.",
  "summary": "KOTA KINABALU: The Agro Madani Sales Programme continues to serve as a platform to expand market access for farmers, livestock breeders, and fishermen by facilitating the direct sale of agricultural and agrifood products to consumers, thereby reducing the involvement of middlemen.",
  "key_points": [
    "Agro Madani Sales Programme connects farmers directly with consumers",
    "Initiative led by Prime Minister Mustapha Sakmud",
    "Budget for Rahmah Sales, Madani Agro Sales increased for B40 group"
  ],
  "editors_take": "By bypassing middlemen to connect producers directly with consumers, this initiative lowers food costs for lower-income groups while providing farmers and fishermen with more reliable paths to the market.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}