{
  "id": 19928382,
  "title": "Vital Farms director Matthew Ohayer sells $222,270 in stock",
  "url": "https://urgent.news/2026/11/14/vital-farms-director-matthew-ohayer-sells-222-270-in-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-14T05:31:14.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/vital-farms-director-matthew-ohayer-sells-222270-in-stock-93CH-5027092"
  },
  "original_language": "en",
  "account": null,
  "summary": "Vital Farms director Matthew Ohayer sold 23,250 shares of the company's common stock on November 11, 2026, generating $222,270 from the sale. The shares were sold at prices ranging from $9.50 to $9.81 per share, with the stock currently trading at $9.07, down 75% from its 52-week high of $36.09. The sale was conducted pursuant to a Rule 10b5-1 trading plan established by Mr. Ohayer in July 2026. Following the sale, Mr. Ohayer directly holds 6,238,720 shares of Vital Farms common stock, while indirectly owning 400,000 shares held by his former spouse, over which he retains sole voting control but has no pecuniary interest.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}