{
  "id": 19921188,
  "title": "Feldspar: UK sports tech firm behind smart athletics track in £6m raise",
  "url": "https://urgent.news/2026/11/14/feldspar-uk-sports-tech-firm-behind-smart-athletics-track-in-6m-raise",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-14T05:01:00.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/feldspar-uk-sports-tech-firm-behind-smart-athletics-track-in-6m-raise/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Feldspar, a British sports technology company, is in talks to raise £5.5m to £6m in a seed round to develop its smart athletics track. The company's sensor plate technology, which can be installed beneath a track, collects real-time data on force and pressure, providing insights for athletes, coaches, and fans. The technology has been piloted at the National Indoor Athletics Centre in Cardiff, with 60m of track and 156 sensor plates installed. Feldspar's founders, including ex-GB sprinter Darren Campbell and senior figures from the Premier League and London Marathon, believe the technology can revolutionise sports by improving performance, preventing injury, and enhancing the viewing experience. The company's first three years have been funded by the family of founder Alvina Chen, but they are now seeking strategic investors to help commercialise the technology.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}