{
  "id": 19915071,
  "title": "Dan Campbell’s Message to Lions Gets Lost in Translation in Germany",
  "url": "https://urgent.news/2026/11/14/dan-campbells-message-to-lions-gets-lost-in-translation-in-germany",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-14T03:48:20.000Z",
  "source": {
    "name": "Newsweek",
    "slug": "newsweek",
    "url": "https://www.newsweek.com/sports/nfl/dan-campbells-message-to-lions-gets-lost-in-translation-in-germany-12713738"
  },
  "original_language": "en",
  "account": "Dan Campbell, head coach of the Detroit Lions, attempted to motivate his team with a German message during a recent visit to Munich. However, the translation of his inspirational phrase, which included a strong word for \"s--t,\" caused confusion among the German audience. The Lions' receiver, Amon-Ra St. Brown, ended up explaining to the reporters what exactly not to say in German. Campbell acknowledged that his intended message did not land as he planned, saying, \"So it didn't go over like I thought it would.\" He explained that he had been sharing small reminders with his players, including the idea of spreading their wings. Unfortunately, he found a German equivalent for the f-word instead of the word he intended. Jeremy Reisman, a member of the Detroit Lions, attended the session and reported that the message initially fell flat with the mostly German audience. However, as Campbell continued to answer questions, reporters began to smile and laugh. One question Campbell received was about why an international fan should support Detroit. He shared how football had given him opportunities and how the relationships built through hard work have strengthened the team's identity. St. Brown's performance throughout the session drew attention, and Campbell emphasized that the team wanted to win for him and his family, as well as for the fans who travel with them. The Lions are currently 6-2 and are set to face the New England Patriots in an away game at the FC Bayern Munich Stadium, also known as the Allianz Arena, on Sunday at 9:30 a.m. ET.",
  "summary": "Dan Campbell tried adding German to a message for his players. Amon-Ra St. Brown had to correct him.",
  "key_points": [
    "Dan Campbell attempted to motivate Lions with German message in Munich.",
    "Translation of strong German word caused confusion among audience.",
    "Campbell acknowledged message didn't land as planned."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}