{
  "id": 19893432,
  "title": "BYD launches luxury brand Denza in India, taking on Mercedes, Toyota",
  "url": "https://urgent.news/2026/11/14/byd-launches-luxury-brand-denza-in-india-taking-on-mercedes-toyota",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-14T00:08:51.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40448875/byd-launches-luxury-brand-denza-in-india-taking-on-mercedes-toyota"
  },
  "original_language": "en",
  "account": "Indian automaker BYD has introduced its luxury brand, Denza, in the country on Friday, joining established competitors such as Mercedes-Benz and Toyota. The new brand aims to cater to the affluent segment of the world's third-largest car market. BYD has unveiled two Denza models - the D9, a seven-seater electric SUV, and the Z9 GT, a four-door performance EV. The D9 is priced at USD95,600, while the Z9 GT is priced at USD166,600.\n\nRajeev Chauhan, senior vice president at BYD India, stated that the launch of Denza represents an important step toward meeting the increasing demand for distinctive luxury mobility experiences. BYD had previously launched Denza in Europe earlier this year to strengthen its premium image and boost profitability. Now, the company is focusing on India, where Mercedes, the leading seller of luxury cars in the country, reported record revenue in 2025 due to strong demand for its high-end models priced above USD159,000.\n\nHyundai, which has been present in India for over two decades, plans to launch its luxury Genesis brand in the country next year. The Indian luxury car market currently constitutes only over 1 percent of the country's total passenger car sales of 4.4 million units in 2025, primarily because luxury models are mainly imported and subject to high tariffs. However, the margins are higher, and there is less competition, making the market increasingly attractive. BYD already sells its mass market and premium passenger cars in India, but strict investment rules for countries sharing its land border have prevented BYD from establishing a factory in the country. Consequently, it continues to import cars from China, subject to tariffs of up to 100 percent.",
  "summary": "NEW DELHI: Chinese automaker BYD launched its luxury brand Denza in India on Friday, joining rivals like Mercedes-Benz and Toyota Motor in targeting more affluent consumers in the world’s third-largest car market. BYD launched two Denza models - a seven-seater electric SUV called D9, which will compete with the Mercedes V-Class and Toyota Vellfire, and the Z9 GT, a four-door performance EV. The…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}