{
  "id": 1986964,
  "title": "The FTC says businesses must disclose when they use personalized pricing and it will \"deploy enforcement resources\" against companies that do not disclose it (Dave Michaels/Wall Street Journal)",
  "url": "https://urgent.news/2026/08/19/the-ftc-says-businesses-must-disclose-when-they-use-personalized",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T17:45:05.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.wsj.com/business/ftc-warns-retailers-on-using-private-consumer-data-to-raise-prices-4467ecc3?st=o5Gg85&reflink=desktopwebshare_permalink"
  },
  "original_language": "en",
  "account": null,
  "summary": "Agency says businesses must disclose when they use personalized pricing and may face lawsuits if they don't",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Quartz",
        "title": "FTC warned retailers that personalized pricing without disclosure could trigger lawsuits",
        "url": "https://urgent.news/2026/08/19/ftc-warned-retailers-that-personalized-pricing-without-disclosure",
        "published": "2026-08-19T18:00:40.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}