{
  "id": 19867937,
  "title": "IAB Launches New Framework to Track When AI Influences or Completes Purchases",
  "url": "https://urgent.news/2026/11/13/iab-launches-new-framework-to-track-when-ai-influences-or-completes",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-13T21:21:33.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/news/artificial-intelligence/2026/interactive-advertising-bureau-launches-new-framework-track-when-ai-influences-completes-purchases/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Interactive Advertising Bureau, a trade organization representing the digital advertising industry, released a new framework designed to give the industry a way to account for the role artificial intelligence plays in purchases, according to a Thursday (Nov. 12) press release. The framework, the AI-Era Attribution Blueprint, provides a way to classify AI’s role in […] The post IAB Launches…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}