{
  "id": 19854502,
  "title": "Inside Salish and Jordan Matter’s Growing Father-Daughter Empire",
  "url": "https://urgent.news/2026/11/13/inside-salish-and-jordan-matters-growing-father-daughter-empire",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-13T19:37:11.000Z",
  "source": {
    "name": "Time",
    "slug": "time",
    "url": "https://time.com/article/2026/11/13/salish-jordan-matter-interview/"
  },
  "original_language": "en",
  "account": "On a Saturday night in October, Salish Matter, a 16-year-old content creator, stands in the aisle of Target Manhattan Beach alongside her father, Jordan Matter. They are preparing for a video for Jordan's YouTube channel, which has over 38 million subscribers. Salish, with more than 18 million followers across TikTok, Instagram, and YouTube, has become the star of the family's content. The family, including her mother Lauren and older brother Hudson, has built a successful brand around teen-focused skin-care line Sincerely Yours and a multiyear talent deal with Netflix. Tonight's shoot is the family's first official collaboration with Target, and it involves a competition where Salish and her father construct the best sleepover setup using products found in the store. This marks the beginning of nearly five hours of filming that has become a regular occurrence for the family as they continue to grow their online presence and entertainment ventures.",
  "summary": "The Matters built one of YouTube’s biggest family brands. Their next chapter—including an upcoming Netflix show—will put them in an even bigger spotlight.",
  "key_points": [
    "16-year-old Salish Matter is a content creator.",
    "Father-daughter duo collaborate with Target for first official partnership.",
    "Family builds brand around teen-focused Sincerely Yours skincare line."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}