{
  "id": 19847749,
  "title": "How to Build a Company Backward From 2040",
  "url": "https://urgent.news/2026/11/13/how-to-build-a-company-backward-from-2040",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-13T17:50:45.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/inc-video/how-to-build-a-company-backward-from-2040/91432228"
  },
  "original_language": "en",
  "account": null,
  "summary": "Marc Lore on how getting the leadership team to buy into a 2040 vision comes before strategy, metrics, and organizational design.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}