{
  "id": 19839814,
  "title": "How 2 Founders Decide What’s Worth Making",
  "url": "https://urgent.news/2026/11/13/how-2-founders-decide-whats-worth-making",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-13T17:22:39.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/inc-video/how-2-founders-decide-whats-worth-making/91432251"
  },
  "original_language": "en",
  "account": null,
  "summary": "Jonathan Adler’s “heirs will fight over it” test and Denise Woodard’s “proud to stand behind it” test set the standards for their brands.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}