{
  "id": 19830652,
  "title": "Popular gaming chair and desk maker Secretlab launches dedicated US brick-and-mortar locations — new shop in LA, spaces in Best Buy",
  "url": "https://urgent.news/2026/11/13/popular-gaming-chair-and-desk-maker-secretlab-launches-dedicated-us",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-13T16:00:00.000Z",
  "source": {
    "name": "Tom's Hardware",
    "slug": "tom-s-hardware",
    "url": "https://www.tomshardware.com/peripherals/popular-gaming-chair-and-desk-maker-secretlab-launches-dedicated-us-brick-and-mortar-locations-new-shop-in-la-spaces-in-best-buy"
  },
  "original_language": "en",
  "account": "Gaming chair and desk manufacturer Secretlab is expanding its physical presence in the United States by opening dedicated retail locations. The company announced that it will launch a brick-and-mortar store in West Hollywood, Los Angeles on November 18. This Los Angeles store, located at 8464 Melrose Avenue, will showcase popular Secretlab products and offer personalized consultations. On the opening day, the first 50 customers will be entered into a lottery to win a Secretlab Magnus Evo desk. In addition to the LA store, Secretlab is setting up 15 dedicated retail spaces within Best Buy locations across 9 states, including California, Florida, Colorado, Virginia, Washington, Idaho, Alabama, Pennsylvania, and Texas. These locations will allow customers to physically test Secretlab's chairs and desks before purchasing. The company plans to add more stores in the future. Secretlab's new Secretlab Atlas chair, designed for office productivity, joins its existing gaming lineup that includes the Titan Evo and the sit-stand desks Secretlab Magnus Pro and Magnus Evo.",
  "summary": "Secretlab now sells its wares inside Best Buy and in a dedicated store in LA.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}