{
  "id": 198280,
  "title": "Disney+ Could Get a Free Ad-Supported Tier",
  "url": "https://urgent.news/2026/08/05/disney-could-get-a-free-ad-supported-tier",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-05T23:34:16.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/08/05/disney-plus-free-tier/"
  },
  "original_language": "en",
  "account": "In a recent earnings call, Disney CEO Josh D'Amaro hinted at the possibility of introducing a free ad-supported tier for Disney+ in the future, according to The Wrap. However, no launch plans were disclosed at the time. D'Amaro suggested that such a tier could help the company reach price-sensitive customers and accelerate ad revenue growth, as they currently have a strong position in the market. While competitors like Apple TV and Netflix lack a fully free tier, services such as Tubi and The Roku Channel offer free content. Disney+ boasts approximately 130 million global subscribers and is a leading streaming service in the United States. Additionally, Disney recently partnered with TikTok to allow creators to use Disney characters and scenes for short-form videos.",
  "summary": "Disney could introduce an ad-supported Disney+ free tier in the future, according to comments Disney CEO Josh D'Amaro made during the company's latest earnings call (via The Wrap ). D'Amaro said Disney is considering a free tier that could allow it to reach people unwilling to pay for a subscription, but no launch plans were shared. First, we see it as a way to expand our reach to a customer…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}