{
  "id": 19825835,
  "title": "To get Americans to care about climate change, just call it climate change",
  "url": "https://urgent.news/2026/11/13/to-get-americans-to-care-about-climate-change-just-call-it-climate",
  "topic": "science",
  "section": "Science",
  "published": "2026-11-13T15:05:35.000Z",
  "source": {
    "name": "The Conversation",
    "slug": "the-conversation",
    "url": "https://theconversation.com/to-get-americans-to-care-about-climate-change-just-call-it-climate-change-296481"
  },
  "original_language": "en",
  "account": "A recent study shows that using more intense language like \"climate crisis\" or \"climate emergency\" may not persuade Americans to care about climate change as much as simpler terms such as \"climate change\" or \"global warming.\" The survey of 5,137 Americans conducted by researchers found that people are more familiar and concerned about climate change and global warming than alternative terms. The phrase \"climate justice\" consistently received the least positive response, possibly due to its unfamiliarity. Political leaders, including U.N. Secretary-General António Guterres, are using these intense terms to convey urgency, but the study suggests that sticking with familiar language might be more effective.",
  "summary": "Phrases like ‘climate crisis,’ ‘climate emergency’ or ‘climate justice’ used at COP31 might seem to escalate urgency, but a large survey shows they don’t help and may actually hurt.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}