{
  "id": 19825600,
  "title": "Stationery brand Kasuku unveils new identity",
  "url": "https://urgent.news/2026/11/13/stationery-brand-kasuku-unveils-new-identity",
  "topic": "world",
  "section": "World",
  "published": "2026-11-13T15:13:48.000Z",
  "source": {
    "name": "KBC",
    "slug": "kbc",
    "url": "https://www.kbc.co.ke/stationery-brand-kasuku-unveils-new-identity/"
  },
  "original_language": "en",
  "account": "Kenyan stationery brand Kasuku has unveiled a new brand identity and positioning in an event held in Nairobi. The company aims to strengthen its connection with education and children's development through this rebranding. The new tagline, 'Dream. Learn. Become.', encapsulates the journey children undertake from forming aspirations to gaining knowledge and shaping their futures.\n\nAsitha Samaraweera, the Chief Executive Officer of Twiga Stationers & Printers Ltd, which owns Kasuku, stated that the rebranding complements the company's 60-year legacy of supporting Kenyan learners. Samaraweera emphasized that this repositioning highlights the importance of children's aspirations and future potential in the brand's identity. He further explained that 'Dream. Learn. Become.' symbolizes the child's imagination, learning process, and growth into the person they aim to become.\n\nThe visual identity of Kasuku remains unchanged, but the company assures that its commitment to providing quality and dependable stationery products will remain constant. Samaraweera highlighted that the brand will continue to serve learners, parents, and teachers while venturing into initiatives that link its products with the broader education community.\n\nAs part of this rebranding effort, Kasuku will initiate the 'Share Your Dream' program. This initiative offers children a platform to share their aspirations, inspiring one another in the process.",
  "summary": "Kenyan stationery brand Kasuku has unveiled a new brand identity and positioning as it seeks to strengthen its association with education and children’s development. The new identity, unveiled at an event in Nairobi, comes with the tagline ‘Dream. Learn. Become.’, which the company says reflects the journey of children from developing aspirations to acquiring knowledge […] The post Stationery…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}