{
  "id": 19808725,
  "title": "‘Nobody dances or eats’: Apoorva Mukhija exposes exhausting reality of influencer parties",
  "url": "https://urgent.news/2026/11/13/nobody-dances-or-eats-apoorva-mukhija-exposes-exhausting-reality-of",
  "topic": "world",
  "section": "World",
  "published": "2026-11-13T13:05:55.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/entertainment/bollywood/apoorva-mukhija-exposes-exhausting-reality-of-influencer-parties-pressure-brand-deliverables-10961364/"
  },
  "original_language": "en",
  "account": "Influencer Apoorva Mukhija, also known as The Rebel Kid, recently exposed the tedious nature of influencer parties in a vlog she posted on her YouTube channel after a long hiatus. The YouTuber, who attended multiple Diwali parties in Mumbai, revealed that these gatherings were far from enjoyable. Apoorva emphasized that much of the time was spent taking pictures for brand deliverables, such as showcasing sponsored outfits and accessories. She admitted that her personality was altered for these videos to align with brand preferences, resulting in the loss of much of her personal humor. The vlogger also disclosed the pressure she faced when her manager was unsatisfied with a pending script for a brand collaboration. Apoorva explained that she had submitted several scripts, but none were approved, leading to her mental exhaustion. During the parties, Apoorva explained that she would often stay until 11 pm despite the party having ended earlier, as the main objective was to capture 500+ pictures for brand requirements. She highlighted how influencers frequently stand in long queues for hours to get photographed against the brand's logo, with these pictures also serving as deliverables. Apoorva admitted that despite the demanding schedule, she missed being an influencer and felt more alive during her time in New York. She also managed to get a special pani puri vendor for one of the parties, paying Rs 2 lakh for the setup. Apoorva concluded her vlog by participating in a couple challenge with her best friend, jokingly stating that she would only seriously date her partner at her wedding mandap or if a brand paid her Rs 1 crore.",
  "summary": null,
  "key_points": [
    "Influencer Apoorva Mukhija exposes exhausting reality of influencer parties.",
    "Parties involve taking pictures for brand deliverables, altering personality.",
    "Influencers spend long hours in queues for brand photography."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}