{
  "id": 1978687,
  "title": "Vertical Video Economy Worth $150B, Even Without China – Owl & Co Report",
  "url": "https://urgent.news/2026/08/19/vertical-video-economy-worth-150b-even-without-china-owl-co-report",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-19T17:00:00.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/08/vertical-video-economy-value-owl-and-co-report-1237044181/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Vertical video will generate $150B this year – and that’s excluding China, the country where it originated. Owl & Co’s inaugural Vertical Economy Report revealed the stat, which is up 42% on the figure the previous year and highlights how quickly microdrama has taken hold as a major content vertical. So much so, in fact, Hernan […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}