{
  "id": 19784724,
  "title": "How Novig became the third biggest prediction market site despite launching only months ago",
  "url": "https://urgent.news/2026/11/13/how-novig-became-the-third-biggest-prediction-market-site-despite",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-13T08:00:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/11/13/novig-third-biggest-prediction-market-site/"
  },
  "original_language": "en",
  "account": "In the burgeoning prediction market sector, Novig has swiftly climbed to the third position, despite launching only months ago. This sports-focused exchange handled $1.8 billion in trading volume over the past month on U.S.-regulated exchanges, significantly outpacing Crypto.com's $300 million and ranking behind only Kalshi and Polymarket. Founded in 2021, Novig raised $30 million initially but shifted to a federally regulated model in 2023, securing a $75 million Series B round just this year. The company's rapid ascent is largely attributed to a high-profile marketing campaign led by actress Sydney Sweeney, which boosted first-time deposits by 362% and app downloads by 261% over a 30-day period. Novig's niche focus on sports contracts, combined with a peer-to-peer exchange model offering competitive odds, has attracted a dedicated user base, positioning it as a formidable player in an industry dominated by giants with much larger funding.",
  "summary": "Aided by a Sydney Sweeney ad, Novig’s monthly volume jumped 80% to $1.8 billion. What would it take to catch Kalshi?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}