{
  "id": 19782288,
  "title": "Applab concludes second consecutive year at MWC26 Doha with new partnerships",
  "url": "https://urgent.news/2026/11/13/applab-concludes-second-consecutive-year-at-mwc26-doha-with-new",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-13T08:54:08.000Z",
  "source": {
    "name": "The Peninsula Qatar Business",
    "slug": "the-peninsula-qatar-business",
    "url": "https://thepeninsulaqatar.com/article/13/11/2026/applab-concludes-second-consecutive-year-at-mwc26-doha-with-new-partnerships"
  },
  "original_language": "en",
  "account": "Doha, Qatar - Applab, a prominent technology and digital transformation partner to governments and enterprises in the Gulf, concluded its participation at MWC Doha 2026, marking its second consecutive year at the event. The firm showcased its work under the 'The IQ Era' theme, engaging with operators, government entities, enterprises, and technology providers who are shaping Qatar's digital future.\n\nA significant outcome of the event was the establishment of a five-year strategic partnership between Applab and the GSMA, the organizer of MWC. This milestone partnership will see Applab collaborate with the GSMA at MWC Doha annually until 2030. The agreement, signed by Applab's Managing Partner AlMutasim AlSammari and GSMA's VP of Sales Sarah Wiggin, will provide Applab with a long-term presence at the event and a consistent platform to exhibit its latest innovations, interact with key leaders, and contribute to discussions shaping the region's technology landscape.\n\nAdditionally, Applab entered into a strategic digital and media partnership with Mazaji FM. The collaboration was signed by AlMutasim AlSammari, Applab's Managing Partner, and Hamad AlJabiri, General Manager of Mazaji FM. This partnership aims to leverage Applab's digital expertise to reach new audiences across Qatar, a move AlSammari described as particularly significant, as Applab is celebrating its second year at MWC Doha.",
  "summary": "<p>DOHA: Applab, a leading technology and digital-transformation partner to governments and enterprises across the Gulf, today concluded its participation in MWC Doha 2026. Marking its second consecutive year at the event, the firm presented under its &#39;The IQ Era&#39; theme and met with the operators, government entities, enterprises, and technology providers shaping Qatar&rsquo;s digital…",
  "key_points": [
    "Applab concluded second consecutive year at MWC Doha 2026.",
    "Established five-year strategic partnership with GSMA.",
    "Signed digital and media partnership with Mazaji FM."
  ],
  "editors_take": "Securing long-term agreements with the GSMA and Mazaji FM solidifies Applab's role as a central player in Qatar's digital landscape by ensuring consistent industry visibility and expanded media reach.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}