{
  "id": 19771743,
  "title": "Yamaha to acquire Disguise Technologies for live events push",
  "url": "https://urgent.news/2026/11/13/yamaha-to-acquire-disguise-technologies-for-live-events-push",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-13T07:04:33.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/company-news/yamaha-to-acquire-disguise-technologies-for-live-events-push-93CH-5024275"
  },
  "original_language": "en",
  "account": "Yamaha has finalized a deal to purchase Disguise Technologies, a London-based firm specializing in software and media server technologies for live events and immersive experiences, according to a statement released to the press. The acquisition, involving the purchase of all shares in Disguise's parent company, Butterfly Topco Limited, is set to conclude by the end of 2026, pending customary closing conditions. This move broadens Yamaha's offerings from musical instruments and audio equipment to integrated audio, video, lighting, and media solutions.\n\nAtsushi Yamaura, president and representative executive officer of Yamaha Corporation, emphasized that welcoming Disguise represents a significant step forward as Yamaha transitions from its traditional focus on musical instruments and audio equipment to creating experiential value centered around sound and music. Fernando Küfer, CEO of Disguise, expressed confidence in Yamaha's shared vision and commitment to investing in the company's talent, platform, and partnerships.\n\nFollowing the acquisition, Yamaha intends to maintain Disguise's unique identity, brand, and relationships with customers and partners while propelling its growth. The companies anticipate expanding their presence across the Americas, Europe, and the Middle East, leveraging Yamaha's strong foothold in Japan and across Asia. The financial impact of the transaction on Yamaha's consolidated results is currently under review.\n\nYamaha Corporation, established in 1887, is renowned for its production of musical instruments and audio products. Disguise Technologies provides a comprehensive ecosystem of software, hardware, and services tailored for visual experiences in live events, immersive attractions, stadiums, virtual production, and broadcast. This transaction was verified with AI assistance and reviewed by an editor for accuracy, as outlined in the article's source.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}