{
  "id": 19761716,
  "title": "Why brands like Anthropologie are commissioning creator-created shows instead of posts",
  "url": "https://urgent.news/2026/11/13/why-brands-like-anthropologie-are-commissioning-creator-created-shows",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-13T05:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/why-brands-like-anthropologie-are-commissioning-creator-created-shows-instead-of-posts/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Inside brands' move from booking creators to green-lighting shows.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Digiday",
        "title": "Why brands like Anthropologie are commissioning creator-created shows instead of posts",
        "url": "https://urgent.news/2026/11/12/why-brands-like-anthropologie-are-commissioning-creator-created-shows",
        "published": "2026-11-12T05:01:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}