{
  "id": 19752594,
  "title": "Move aside, Asahi Super Dry – Asahi Spice Beer is in town, and it’s hotter than you think",
  "url": "https://urgent.news/2026/11/13/move-aside-asahi-super-dry-asahi-spice-beer-is-in-town-and-its-hotter",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-13T04:00:56.000Z",
  "source": {
    "name": "SoraNews24",
    "slug": "soranews24",
    "url": "https://soranews24.com/2026/11/13/move-aside-asahi-super-dry-asahi-spice-beer-is-in-town-and-its-hotter-than-you-think/"
  },
  "original_language": "en",
  "account": "A new type of Asahi beer has hit the shelves in Japan, and it's hotter than expected. While many envision Japanese beer as the famous \"Asahi Super Dry,\" a fiery twist on Asahi is now drawing attention. This new creation, \"Asahi Spice Beer,\" contains jalapenos, setting it apart from its dry counterpart. Available in convenience stores, supermarkets, and liquor shops, a 350-millilitre can costs 195 yen (approximately US$1.22), while a six-pack is priced at 1,094 yen.\n\nLaunched in October after successful test marketing in 2024, the beer has already gained popularity, with enthusiasts having to visit multiple stores to locate it. Its striking red hue and fiery elements make it eye-catching on store shelves. The label boldly states, \"Brewed from quality beer ingredients and jalapeno pepper,\" hinting at the beer's unique flavor profile.\n\nCuriosity piqued, we decided to try the beer. Upon opening the can, the appearance resembled a typical beer, with no hint of the spicy aroma we anticipated. Taking a sip, our initial doubts about the heat were put to the test. To our surprise, the beer lived up to its reputation – it was spicy!",
  "summary": "Meet the surprisingly fiery beer that’s on everyone’s lips right now. When a lot of overseas people think about Japanese beer, Japan’s world-famous brand “Asahi Super Dry” might come to mind. However, right now, there’s a new type of Asahi making news in Japan, and rather than being dry, it’s surprisingly fiery, as the brew […]",
  "key_points": [
    "Asahi Spice Beer, a spicy variant, launched in Japan",
    "Contains jalapenos, setting it apart from Asahi Super Dry",
    "Priced at 195 yen per 350ml can, 1,094 yen for six-pack"
  ],
  "editors_take": "The introduction of jalapeno-infused brews signals a strategic shift for Asahi as the company diversifies its portfolio beyond the traditional dry profile to capture interest through bold, sensory-driven flavor experiences.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}