{
  "id": 19746411,
  "title": "Paris Baguette Opens First U.S. Drive-Through",
  "url": "https://urgent.news/2026/11/13/paris-baguette-opens-first-u-s-drive-through",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-13T02:58:51.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=281231"
  },
  "original_language": "en",
  "account": "Paris Baguette has inaugurated its inaugural drive-through store in the United States, located in Moore, Oklahoma, near Interstate 35. The store commenced full service on November 13, catering to motorists commuting between Moore, Norman, and southern Oklahoma City. The 372 square meter establishment is strategically situated on a frequently trafficked route frequented by commuters and nearby commercial zones. The store specializes in providing coffee, beverages, sandwiches, cakes, and other products to customers through a drive-through window, minimizing the need for customers to exit their vehicles. The operational model prioritizes efficiency, with drive-through orders primarily consisting of popular items, while customers who pre-order online or via an app can retrieve all merchandise at the drive-through window. This strategic move aligns with Paris Baguette's broader goal of diversifying its presence in the U.S. market, following a successful debut at Philadelphia International Airport in May. The company has plans to evaluate customer reception and operational efficiency at the Moore store before considering additional drive-through locations. As of now, Paris Baguette operates over 320 stores across the U.S., with the majority being locally franchised entities. The company is also investing significantly to bolster its production and supply infrastructure in North America, aiming to complete a bakery plant in Texas by 2029 to ensure a consistent product supply system throughout the continent.",
  "summary": "Paris Baguette has opened its first drive-through store in the Riverwalk commercial district near Interstate 35, a major highway in Moore, Oklahoma, in the United States. The company announced that it opened the \"Paris Baguette Moore\" store on Nov. 13 and has begun full-scale service for customers t",
  "key_points": [
    "Paris Baguette opens first U.S. drive-through store in Moore, Oklahoma.",
    "Store opens on November 13, serving commuters between Moore, Norman, and southern Oklahoma City.",
    "Focus on coffee, beverages, sandwiches, cakes via drive-through window."
  ],
  "editors_take": "Prioritizing commuter convenience through high-traffic locations signals a shift toward diversified service models as the bakery chain seeks to expand its footprint across the United States market.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}