{
  "id": 19738920,
  "title": "Paris Baguette Opens First U.S. Drive-Thru Store, Targets Suburban Market",
  "url": "https://urgent.news/2026/11/13/paris-baguette-opens-first-u-s-drive-thru-store-targets-suburban",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-13T01:46:51.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=159130"
  },
  "original_language": "en",
  "account": "Paris Baguette has introduced its first drive-thru store in the United States, located in Moore, Oklahoma. This marks an expansion into suburban markets where car-based shopping is prevalent. The 372-square-meter store, situated near major highway Interstate 35, serves as a centralized point for customers to order and collect bakery items without exiting their vehicles. Positioned in the Riverwalk shopping area, the store caters to high traffic from commuters and surrounding residential and commercial facilities.\n\nThe drive-thru menu includes coffee, beverages, sandwiches, cakes, pastries, and breads. Shoppers can also place orders in advance via the restaurant's website or mobile application. This innovative approach aligns with Paris Baguette's ongoing strategy to broaden its U.S. store formats and customer touchpoints.\n\nIn May, Paris Baguette opened its first airport location at Philadelphia International Airport, a move that broadened its reach into specialized commercial areas beyond typical retail settings. The company plans to evaluate the performance of the Moore drive-thru before considering further expansion into additional markets. Presently, Paris Baguette operates over 320 stores across the United States, with more than 90% being franchise locations.\n\nRecognized as the 29th-ranked brand in Entrepreneur’s 2026 Franchise 500, Paris Baguette holds the top position in the bakery café category. Its overall ranking has shown steady improvement, climbing from 61st in 2024 to 42nd in 2025 and 29th in 2026. To bolster its expansion across North America, Paris Baguette is currently constructing a bakery production facility in Texas, slated for completion in 2029. This facility aims to enhance the company’s production and supply capabilities for its expanding U.S. store network. A Paris Baguette spokesperson noted that the Moore location is tailored to reflect local customers' lifestyles and travel habits, indicating a commitment to further market-specific store format expansions.",
  "summary": "Paris Baguette has opened its first drive-thru location in the United States, expanding its presence into suburban markets where car-based shopping is a major part of daily life.The bakery café brand opened Paris Baguette Moore in Moore, Oklahoma, offering customers the option to order and pick up products without leaving their vehicles.Located in the Riverwalk shopping area, the approximately…",
  "key_points": [
    "Paris Baguette launches first U.S. drive-thru store in Moore, Oklahoma.",
    "Store targets suburban market with car-based shopping prevalence.",
    "Features coffee, sandwiches, pastries, and orders via website/app."
  ],
  "editors_take": "Transitioning into suburban drive-thru formats allows the bakery chain to capture high-traffic commuter segments and adapt its retail presence to match the car-dependent lifestyles of local American shoppers.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}