{
  "id": 1972446,
  "title": "Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins (Loree Seitz/The Wrap)",
  "url": "https://urgent.news/2026/08/19/nielsen-rolls-out-changes-to-make-its-ratings-more-accurate-including",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T16:35:01.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.thewrap.com/media-platforms/tv/nielsen-changes-co-viewing-demographic-details-ratings/"
  },
  "original_language": "en",
  "account": null,
  "summary": "“We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients,” CEO Karthik Rao says",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}